Privacy Policy

Introduction

Highpoint Travel, Inc. (“Highpoint,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect through www.highpointgo.com (the “Site”), how we use and share it, and the choices available to you.

This Site is informational and promotional: it describes Highpoint and its services, introduces our team, publishes landing pages and campaign content, and offers a small number of forms through which you can contact us or sign up to hear from us. This Site does not host user accounts, bookings, itineraries, or travel documents, and this policy does not apply to those systems.

By using the Site, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the Site.

Who This Site Is For

The Site is directed to a general business and consumer audience and is not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us information, contact us using the details below and we will delete it.

Information We Collect

Information You Provide to Us

General contact and signup forms. When you fill out a general form on the Site — for example, a contact form or a newsletter/campaign signup — we may collect:

•       Name

•       Email address

•       Phone number (if you provide it)

•       Company or organization name (if applicable)

•       The content of any message or inquiry you submit

Travel quote requests. Some forms on the Site let you request a quote for travel services. In addition to the contact details above, these forms collect:

•       Trip details — departure location, departure and return dates, destination, number of travelers, stops, shuttling needs, and any notes about the trip

•       Mailing address — street address, city, state, ZIP/postal code, and country (where provided)

•       How you heard about us, and who referred you (if applicable)

We use quote-request information to prepare and provide the requested quote, follow up with you about it, and understand demand for our services. We do not collect payment information, travel documents (e.g., passports or itineraries), or account credentials through this Site — those are handled through separate, secure systems once you engage us for services.

Information Collected Automatically

When you browse the Site, we and our service providers automatically collect certain technical information, including:

•       IP address and approximate location

•       Browser type, device type, and operating system

•       Pages viewed, referring/exit pages, and links clicked

•       Date, time, and duration of your visit

We collect this through cookies and similar technologies, described below.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember preferences, measure how the Site is used, and, where applicable, support marketing campaigns. Categories in use (or planned) on the Site include:

•       Essential — required for the Site to function (e.g., security, load balancing).

•       Analytics — help us understand traffic and campaign performance.

•       Marketing — support email campaigns and, if used, ad retargeting.

Where required by law, we will present a cookie banner or preference tool allowing you to accept or decline non-essential cookies before they are set, and to change your choice later. You can also control cookies through your browser settings; blocking cookies may affect Site functionality.

Implementation note: confirm the specific analytics tool(s) in use (e.g., Google Analytics, Meta Pixel) before publishing, and list them by name here along with a link to each provider's opt-out mechanism where one exists. A consent banner is likely required if any non-essential cookies are set on EU/UK/California visitors before consent.

Service Providers We Use

We share limited information with vendors who help us operate the Site and its forms, under agreements limiting their use of that information to providing services to us. As of this draft, that includes:

•       MailerLite — email marketing and newsletter/signup delivery

•       Buffer — social media scheduling and publishing

•       Postmark — transactional email delivery (e.g., form confirmations)

This list should be kept current as tools change, and expanded to include any analytics, hosting, or advertising vendor added to the Site.

How We Use Your Information

•       To respond to inquiries submitted through the Site

•       To prepare and provide travel service quotes you request, and to follow up on those requests

•       To send newsletters, campaign updates, or other communications you signed up for

•       To operate, secure, and improve the Site

•       To understand how visitors find and use the Site and measure campaign performance

•       To comply with legal obligations and enforce our terms

We do not use information collected on this Site to make automated decisions that produce legal or similarly significant effects, and we do not sell personal information for money.

Disclosure of Your Information

We disclose personal information collected through the Site only:

•       To the service providers listed above, to operate the Site and deliver the communications you requested

•       To professional advisors (e.g., legal, accounting) as needed

•       To a buyer or successor in connection with a merger, acquisition, or sale of assets

•       As required by law, subpoena, or other legal process

•       With your consent, or as otherwise described at the point of collection

We do not share form or signup data with third parties for their own independent marketing purposes.

Your Privacy Choices

•       Unsubscribe: every marketing email includes an unsubscribe link; you may also contact us directly.

•       Cookie preferences: use the Site's cookie banner/preference tool (where presented) or your browser settings.

•       Access, correction, or deletion: contact us to request a copy of, correction to, or deletion of the personal information we hold about you from this Site.

•       Do Not Sell or Share (California) / Opt-Out of Targeted Advertising: we do not sell personal information. If the Site later uses cookies or pixels that qualify as “sharing” or targeted advertising under California, Colorado, Connecticut, Virginia, or similar state law, we will provide a corresponding opt-out link here.

We will not discriminate against you for exercising any of these choices.

State and International Privacy Rights

Depending on where you live, you may have additional rights over your personal information — for example, the right to know what we collect, to request deletion or correction, to opt out of certain processing, and to appeal a denied request. This currently may include residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana, Delaware, Iowa, Indiana, Tennessee, and other states with comprehensive privacy laws in effect, as well as residents of the EEA and UK where GDPR/UK GDPR applies.

To exercise any of these rights, contact us using the information below. We will verify your identity before responding and will respond within the timeframe required by applicable law.

Implementation note: this section intentionally avoids citing specific statutes or linking to bill text, since several state laws referenced in the prior policy have since been amended or superseded and the links pointed to introduced bills rather than enacted code. Recommend counsel confirm which state and international regimes currently apply to Highpoint's data practices and, if desired, add citations to the enacted statutes rather than legislative history.

Data Retention

We retain information submitted through Site forms for as long as needed to respond to your inquiry, deliver the communications you signed up for, and meet legal, accounting, or reporting obligations, after which we delete or anonymize it. If a quote request leads to booked services, information from that request may be retained longer as part of the resulting customer relationship, under whatever policy governs that separate system. You may request earlier deletion at any time, subject to the limits described above.

Data Security

We use reasonable technical and organizational measures designed to protect information submitted through the Site. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children's Privacy

The Site is not directed to children under 18, and we do not knowingly collect personal information from children. If we learn we have collected information from a child without appropriate consent, we will delete it.

Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top will reflect the most recent revision. Material changes will be posted on this page; where required by law, we will provide additional notice.

Contact Us

Questions about this policy, or requests to access, correct, or delete your information, can be sent to:

High Point Travel

6200 K Avenue, Suite 120

Plano, TX 75074

info@highpointgo.com